i am of the opinion that, arguably, facebook is the new neopets of our generation (besides the fact that facebook truly transcends the generation gap).
the goal, past and present (and perhaps future) will always be the same: social networking. i remember the “good old days” in primary school where almost everyone owned a neopets account – in some circles, it was happening and it was good to have a very strong neopet. the case for this addictive online game was to teach children responsibility and other values, since some people cannot afford real pets. (ironically, the fact that neopets don’t die even if you don’t feed them for 2 years defeats the whole idea of responsibility.) but people started realising how useful a social networking tool neopets was. when you were still of the appropriate age, you could still start a conversation with random kids with “do you play neopets?” as ridiculous as it might seem, neopets has now somewhat evolved into facebook.
facebook is merely a very, very good culmination of all social networking efforts in the past decade of two. we have traces of friendster, with the idea of “walls” which essentially replaced the whole idea of a “testimonial” (which was often used in the plural and abbreviated form, testis). i could keep listing, but i think you get the point. the reason why i think it transcends the generation gap is this: flexibility. if you don’t like it, you don’t have to do it. each and every person’s facebook account is personalised to their own preferences (and trust me, there are so many ways to do so), even if the layout keeps changing. but perhaps the most crucial difference between neopets and facebook are the applications (and a lot more transparency about your real age and identity even though neopets still offered scope for that). the photos, the videos, the notes, those applications we take for granted in facebook (which really smack of friendster) separate it from neopets. admittedly, there are many innovations in facebook that deserve credit, however the entire point of this exploration is this: why on earth does an application such as pet society exist?!
my older sister is completely obsessed with it and her entire internet experience is now limited to that single application. this is why i got so reminded of the neopets era, where everyone was just obsessed with playing and exploring the microcosm of Neoworld-or-goodness-knows-what-it-is-called-today. in that sense, neopets survives up till this day (on facebook) as this kind of inane application. some applications are somewhat decent as they add to the whole experience (remember superpoke?), but pet society. now, people can discuss about pet society like it’s such a huge deal to them (just like neopets!) and the thing is, they do not seem the least bit disturbed by their own actions!
perhaps i am being a little rash in making the connections, but to me, it is quite valid to do so. after all, something always changes to suit the needs of the next generation. facebook has done a fantastic job, and it has gone beyond the call of duty by getting so many people of different generations onto facebook (not just the Youngsters of friendster) and better still, by allowing third-party apps, the legacy of owning a virtual pet and socialising with others with it can still live on.